SOON. is an image creation studio.
Content creation specialists, based in the Netherlands and operating internationally, we tell compelling visual stories.
Founded in 2015 by photographer & digital creator Lars Verkroost, SOON. sincerely believes in the power of an image and its ability to both create and elevate a brand’s identity.
Working across commercial and editorial projects, SOON. develops creative concepts and produces and delivers content that truly allows our clients to stand out.
Interested in learning more? Let us know.
SOON. Services
Our boutique and considered approach allows every project to be carefully crafted, to suit each client’s unique identity and brand purpose. SOON.’s passions include:
Photography & Image Creation
Digital Content Creation
Creative Direction & Conceptualisation
Food, Interior & Set Styling
Creative Production
Photo Editing & Post Production
Furthermore, we are connected to a wide network of creatives, allowing us to effectively collaborate to enhance our creations with:
Graphic & Identity Design
Art Direction
Video & Audio
Social Media Image Enhancement
Social Media Planning & Layouts
SOON. Clients & Partners
Whilst we specialise in collaborating with category leaders in hospitality, interior & lifestyle, our diverse range of experience – from emerging conscious brands to the nation’s largest organisations – allows us to remain flexible.
We have also creatively directed and produced all imagery for a cookbook – in collaboration with a leading publisher – and photographed well-known personalities.
We are sprightly, agile and always inspired by our client’s vision!
SOON.’s clients and continuing partners include:
Kimpton De Witt, Amsterdam - Netherlands
NS International, Amsterdam - Netherlands
Rolfstone Audio, Amsterdam - Netherlands
Horeca Sfeermakers, Rotterdam - Netherlands
Spinning Group, Haarlem - Netherlands
De Utrechter, Utrecht - Netherlands
Hoxton Hotel, Amsterdam - Netherlands
Utrechtse Horeca Groep, Utrecht - Netherlands
Van der Valk Exclusief, Eindhoven - Netherlands
Van der Valk Exclusief, Schiedam - Netherlands
Rens Kroes for GOLLD Jewellery, Utrecht - Netherlands
Caipi Boys, The Hague - Netherlands
Kosmos Publishers, Antwerp - Belgium
Moxy Hotel, Stuttgart - Germany
Furthermore, SOON.’s images have been featured in multiple publications, including:
VOGUE Netherlands Magazine & Online
VT Wonen Magazine & Online
Entree Magazine
ELLE Netherlands Online
Esquire Online
LINDA. Online